Pushed to Perfection

I’ve been working in the industry of design for roughly 12 years now. During some of my early experiences in doing it as a professional I was let in on a dirty little secret… the client doesn’t always like what you present. I can hear graphic design students everywhere as they shudder at the thought. It’s true, you might think what your presenting is the best work in the world and 9 times out of 10 there is going to be some criticism and feedback from the client.